Web Satisfaction Rating and Comparison of State University and Colleges Web Rankings

Abstract

Web rankings and analytics is a way to measure the online presence of a website. Since Pangasinan State University information website (psu.edu.ph) was redesigned last August 2016, the web administration unit is closely monitoring the rating. Since the website is the main online source of information from the institution, its goal for continuous improvement. Thus, this study was conducted to know the updated satisfaction and performance rating of the institutional website of Pangasinan State University for the SY 2016-2017 after it was redesigned. For the first part of the study, it uses the survey as primary means to gather information from the online visitors, the researcher uses an online form to gather the data. On the second part of the study, Web analytics tools were used to visualize the performance of the website. The researcher extracted sessions from August 2016 to July 2017 to identify demographics of visitors from the historical data. The researcher also compared other SUC website rankings gathered from historical data for April to June 2017. The result of this study is expected to be good, but there is no perfect website that could satisfy everything that a visitor needs. In this study, it identifies the needs for improvement and importance of maintenance such as continuous customer feedback for continuous improvement. This is an updated study on the Performance and Satisfaction Rating of Pangasinan State University.