MCDOCELEB - AN MOBILE-BASED EVENT BOOKING APP FOR MCDONALD’S LINGAYEN
Keywords:
, customer satisfaction, digital innovation, event bookingAbstract
The McDoCeleb project is a mobile-based event booking application developed for McDonald's Lingayen, Pangasinan, to address difficulties in booking events. Key issues identified include the absence of a centralized booking platform, limited customization options, and inefficiencies in manual processes. To resolve these, the app was developed using the Rapid Application Development (RAD) methodology, incorporating features like real-time availability tracking, integrated chat support, and customizable event packages. The system was implemented using React Native for mobile development, Node.js for backend services, and MySQL for database management. Acceptability testing, conducted on a 5-point Likert scale with 50 respondents, yielded a high score of 4.23, reflecting excellent user satisfaction. Customers highlighted the app's intuitive design, seamless functionality, and ability to personalize events as significant improvements over traditional booking methods. The app also facilitated instant booking confirmations, further enhancing the user experience.